Jansport

Working on Jansport.com was rewarding as I was able to create unique and strong look and feels for each of their various microsites and landing pages while still adhering to a very established company brand identity.

Jansport’s Carbon Collection, which is sold exclusively at Barney’s NYC, required a special visual treatment that catered to a more sophisticated and higher end consumer.

On the Jansport PDP redesign project , the goal was to create a clean layout, with clear and intuitive navigation that highlights the product and connects the user to Jansports social communities.

My Role: UI design, development support & oversight.